Dating app subscription prices compared, 2026

On 16 October 2026, the US App Store listed Tinder Gold at $13.99 to $24.99, Hinge subscriptions at $14.99 to $34.99, Bumble Premium at $17.99 to $32.99 and Grindr Unlimited at $27.99 to $44.99 ^[1][2][3][4]. Relationship services that sell longer plans list far higher prices: eharmony's ran up to $349.99 and Match's up to $129.99 ^[6][7]. In the UK, the same tiers were mostly cheaper in pounds than in dollars, with Tinder Gold at £7.49 to £14.99 ^[11].

These are list prices as the App Store showed them on that date. Each listing shows up to ten in-app purchases and does not say which plan length, country offer or member each price applies to. Prices can differ by location, plan length and promotion, and apps may also price differently for different members, for example by age. Treat the table as a snapshot of the price points on offer, not what any one member pays.

US App Store prices, 16 October 2026

Source: US App Store listings for each app, viewed 16 October 2026 ^{[1][2][3][4][5][6][7][8][9][10]}. Names are as listed. The store does not show plan lengths for most items, so a higher price may be a longer plan rather than a dearer tier.

UK App Store prices, 16 October 2026

Source: UK App Store listings for each app, viewed 16 October 2026 ^{[11][12][13][14][15][16][17][18]}. Match in the UK is a separate app from Match.com International Limited ^[17].

What the list prices show

Three price bands

The apps fall into three groups.

• Swipe and social apps with low entry prices. Badoo, OkCupid and Tinder all list entry tiers under $10 in the US ^[1][5][8]. Badoo's Premium started at $5.99 ^[5].
• Mid-priced subscriptions around $15 to $45. Hinge, Bumble and Grindr cluster here, with their top tiers at $34.99, $32.99 and $44.99 respectively ^[2][3][4].
• Relationship services with long plans. eharmony and Match list multi-month plans, so their headline prices run into the hundreds ^[6][7].

Single purchases are everywhere

Every app we checked except eharmony sells one-off items alongside subscriptions: Boosts, Super Likes, Roses, tokens, coins or credits ^{[1][2][3][4][5][6][8][9][10]}. MeetMe's listing is dominated by credit packs, from 200 credits for $1.99 to 13,000 for $99.99 ^[10]. That reflects a live and social model where members buy credits to send gifts, which we cover in dating app business models.

UK prices are lower in local currency

For the same tiers, UK price points were mostly lower in pounds than the US ones were in dollars. Tinder Plus was £3.99 against $9.99, and Grindr Unlimited topped out at £39.99 against $44.99 ^{[1][4][11][14]}. We have not converted currencies. The point is that apps set prices market by market rather than translating one price list.

List price against what members actually pay

Revenue per payer, which companies report, is a better guide to what members actually spend than any list price.

Source: Match Group ^[19], Bumble Inc ^[20] and Grindr ^[21] results for the three months to June 2026; US App Store listings ^{[1][2][3][4][5]}. Revenue per payer covers all countries and includes single purchases, so it will not match any one list price.

Hinge members spend close to the top of its listed range each month, while Tinder's average payer spends far below the top Gold price ^[1][2][19]. Tinder's revenue per payer still rose 4% on a year in the second quarter of 2026 ^[19]. Revenue per payer is a global average, so lower-priced markets and cheaper tiers pull it below the US list prices.

How we compiled this

• Date: every listing was viewed on 16 October 2026 in the US and UK App Stores ^[1][11].
• What the store shows: each listing shows up to ten in-app purchases with a name and price, chosen by Apple, with no plan length. We grouped them by the tier names as written.
• Not included: Google Play prices, web prices and in-app offers, which can be lower. Plan lengths, taxes and introductory discounts are not shown on the listing.
• Comparisons: a higher price may be a longer plan rather than a dearer tier, so compare ranges, not single numbers.