Clear prices. No revenue share.
You pay a monthly fee for each member who uses your app, plus a fixed fee for each member who pays you. Never a percentage. Your subscription money stays yours, and your fixed costs become one line that moves with your members.
Anyone who signs in or opens your app or website at least once in a calendar month, counted once however many devices they use.
Dormant accounts, sign-ups that never confirm, and fake or banned accounts we remove within 7 days cost nothing. Each bill uses a three-month rolling average, so a marketing push doesn’t spike it.
Plans
Use the API
Your developers build the app. We run everything underneath.
$0.05per active member a month, plus $0.50 per paying member. $10,000 monthly minimum.
- All ten platform parts through the API
- Private, backfill or shared network
- Partner console, sandbox and docs
- Separate database for your app
- 99.9% uptime commitment
- Expert moderation, ID checks and texts billed per use
At your size $28,950 a month
Talk to usWe build your app
We rebuild your app on our platform, starting from the app you have today. You test it before you commit.
$50,000fixed, in two stages, starting as a pilot. Credited back to you if you sign, then API pricing.
- Everything in Use the API
- Your own app in TestFlight in about two weeks
- $25,000 when you sign the pilot agreement, $25,000 when your app arrives in TestFlight, running on our platform
- Native iOS and Android, plus web, to your brand
- Store submissions and the switch, handled
- Releases every two weeks for 12 months
- The $50,000 comes back as credit over your first 12 months
Then $28,950 a month at your size
Talk to usWe run it all
App, platform, safety, support and payments. Your team runs the brand.
$0.12per active member a month, plus $2.25 per paying member, all in. $10,000 monthly minimum.
- Everything in the other two plans
- Starts with the build plan pilot, credited back over 12 months
- AI moderation and ID checks included, supervised by our team: every reported profile reviewed by a person within 4 hours
- Member support in your brand’s voice
- Payments operations and disputes
- 99.95% uptime, and a named team for larger apps
At your size $98,775 a month
Get a fixed quoteTwo fees, both fixed amounts. The active-member fee covers running your members. The paying-member fee is charged for each member who buys anything that month: a subscription, credits, coins or gifts. Neither is a percentage, so if you raise your prices, the extra is all yours.
Get a fixed quoteA ceiling on the fee. A promise on the results.
Terms that sit in every contract. The details are in your proposal.
Never more than 20% of your revenue
On We run it all, your fee in a year is never more than 20% of your gross revenue. On Use the API, never more than 8%. The monthly minimum still applies.
A performance promise
For the first 90 days after the switch, we measure rates the platform controls, such as renewals and sign-up completion, against your own starting point. If one falls short, that month’s paying-member fee is waived. A fee waiver, not cash.
Extras at published rates
Expert moderation beyond the standard service, ID checks and text messages are charged per use, at rates in your proposal. We don’t offer live video yet.
What running your own platform costs you, in profit and in company value.
Every default comes from a public source you can open. Change any of them. A saving in running costs goes straight to EBITDA, and dating companies are valued on a multiple of EBITDA.
What’s in each plan.
| Feature | Use the API | We build your app | We run it all |
|---|---|---|---|
| All ten platform parts | Yes | Yes | Yes |
| Separate database for your app | Yes | Yes | Yes |
| Shared network: private, backfill or shared | Included | Included | Included |
| Partner console with roles | Yes | Yes | Yes |
| Uptime commitment | 99.9% | 99.9% | 99.95% |
| iOS, Android and web apps built for you | No | Yes | Yes |
| Pilot in TestFlight before you commit | No | Yes | Yes |
| Store submissions and the switch | Your team | Yes | Yes |
| Releases every two weeks | Your team | First 12 months | Always |
| AI moderation of every new profile | Included | Included | Included |
| ID and age checks | Per check | Per check | Included |
| Member support | No | No | Included |
| Payments operations and disputes | No | No | Included |
| Named team and monthly review | No | During build | For larger apps |
Your revenue stays yours.
We charge for the platform, not a share of what your members pay. That keeps your gross margin, your forecasts and your exit story clean.
- You keep billing. Your app store accounts and your payment provider. For web checkout, you or we can be merchant of record, whichever suits you.
- No revenue share. Our fees are fixed amounts per active member and per paying member. If you raise your prices, the extra is yours.
- You own your members and their data. We act as your processor under a signed data processing agreement.
- Your brand, your listing. The apps are published under your developer accounts, so reviews and rankings stay with you.
Lower costs are half of it. Here’s the other half.
Every partner gets the same ways to earn, already built and ready to switch on.
Web checkout
Sell plans on the web where store rules allow, so less of each sale goes to the app stores.
Paid features
Boosts, priority messages, introductions, who viewed you and paid ID checks, priced by you.
Network members who pay
Members who join through the network can become your payers, in your app and your brand.
Fewer lost renewals
Payments operations and disputes run for you, so fewer subscriptions lapse by accident.
Your data and the shared network are two different things.
Your members’ data is always private. The shared network is something your members choose to join, and it only ever shows a profile card.
Your data: always private
- Profiles, photos, messages, payments, reports and analytics, in your own database
- We act only as your processor, under a signed data processing agreement
- Never sold, never used for our own brands, never used to train AI models
- Full export at any time, and deletion when you leave
The shared network: your members’ choice
- Members opt in through their global dating setting, and can switch it off at any time
- Shows a profile card only: name, age, approved photos, approximate location, profile answers, verification badge and online status
- Never shows messages, contact details, payment details or exact location
- Our own brands take part on the same terms as every partner
- You choose, brand by brand, whether to take part and whether to use backfill
What your board will ask, answered in the contract.
Moving your platform is a big decision. These are the terms we put in writing so the risk sits with us, not with you.
Your data, always
A full export of your members, content and history in an open format at any time, at no charge.
Help if you leave
If you move on, we help you move: 90 days of run-off support and a clean handover.
Service credits
An uptime commitment of 99.95% on We run it all (99.9% on the other plans), with credits off your bill if we miss it: 5% of that month’s fees for each 0.1% below, up to 25%.
Price protection
Rates fixed for the contract term, with any rise capped at US inflation (CPI).
Pay on milestones
The build fee is paid in two stages: half when you sign the pilot agreement, half when your app arrives in TestFlight, running on our platform.
Code escrow
Source code held with an independent escrow agent, available on request.
Fees start at the switch
Before your members move, you pay only the build fee. Platform fees start on the day you switch.
A way back
Your old system stays running for 60 days after the switch, so you can go back if you need to. The migration plan.
Insurance
Cyber and professional liability insurance, with partners named on it (from December 2026).
Use your own app before you commit.
The build plan starts as a pilot. We rebuild your app on our platform, starting from the app you have today, and your team tests it before you decide. If you run several apps, start with one brand.
Cost review
Your costs, members and data, a fixed quote, and the pass marks for the pilot. Under NDA. The first $25,000 is due when you sign the pilot agreement.
Your app, rebuilt
In TestFlight on your own App Store listing, in Google Play testing and on the web. The second $25,000 is due when it reaches you.
Pilot
Your team tests it against the pass marks agreed up front. They decide whether you go ahead.
Switch
Platform fees start on switch day, and the $50,000 comes back as credit over 12 months.
The small print, in big print.
Do you take a share of our revenue?
No. Never. You pay a fixed fee per active member and per paying member. Your subscription and in-app revenue is all yours, and so is any price rise.
Is there a minimum term?
Use the API runs for 12 months and We run it all for 24 months, then both roll monthly.
What does switching cost?
The build plan is $50,000, paid in two stages and starting as a pilot. If you sign within 60 days of pilot sign-off, it comes back as credit against your fees over your first 12 months. If you decide not to go ahead, you keep the redesigned screens and our pilot report.
Can you lower our app store fees?
Where store rules allow, we support web checkout and alternative billing, so you keep more of each subscription. Your cost review shows what that’s worth in your markets.
What if our member numbers drop?
Your bill drops with them. That’s the point of paying per active member instead of carrying fixed costs. And backfill from the shared network keeps your app feeling busy while you grow again.
Does the shared network cost extra?
No. Network access is included on every plan. Members pay the brand they joined, and nobody takes a share of anyone else’s revenue.
How is the monthly bill worked out?
Active and paying members are counted each calendar month, and each bill uses a three-month rolling average of both. Your console shows the live count, and your statement uses the same data.
Do you support live video?
Not yet. If your app uses live video, it can keep its current video service.
What if we want to leave?
You get a full export of your data at no charge, your app’s screens, help with the handover, and 90 days of run-off.
Get a fixed quote in a week.
A cost review with a fixed price, a dated plan and the pass marks for your pilot.
- 1Your numbersMembers, team, tools and hosting.
- 2Our quoteFixed, with the switch included.
- 3The gapWhat you’d save, year by year.