Wherever you are, there’s a way in.
Dating companies come to us from six very different places. The pressure is the same: fewer payers, higher costs, more rules. The way in is different for each.
Several brands. Several stacks. One bill too many.
You run brands that were built or bought at different times, on different technology, by teams that have mostly moved on. Each one needs its own engineers, its own safety team and its own payments setup. Revenue is falling faster than those costs.
The biggest groups are fixing this by putting every brand on one shared platform. Building that yourself means years and a second team. Joining ours means weeks.
How we help
- One platform, every brand. Each keeps its own name, look, members and prices.
- One safety team and one payments setup across the portfolio, at a per-member price.
- A group network. Share members between your own brands, and nobody else’s, or backfill from the wider network where a brand is thin.
- Brand by brand, on your timetable. Start with the one that costs most to run.
- Easier to sell a brand. A brand on Dating API already runs on its own, so a buyer gets a working app on day one, not a tangle of shared services.
Where to start: a cost review across your portfolio, and a pilot of the brand you’d move first.
Outgrown your white label site? Get your own app.
You run a dating brand on someone else’s white label platform. It works, but you don’t have your own app in the App Store or Google Play, you can change very little, and you may be sharing revenue for the privilege.
Dating API gives your brand its own native app, on a platform built for apps, with members from day one and no revenue share.
How we help
- Your own app, in your brand. iOS, Android and web, under your own store listings. We build it, or your developers build on the API.
- No revenue share. You pay a fixed fee per active member and per paying member. Your subscription money stays yours.
- Members from day one. Switch on the shared network so the new app starts full, not empty.
- Bring what you own. Where you hold your members’ data, we move it across. Where you don’t, we plan a fresh start with the network behind it.
| A typical white label site | Your app on Dating API | |
|---|---|---|
| Your own app in the App Store and Google Play | Usually not | Yes, under your own listings |
| Change features, screens and prices | Within the platform’s options | Yes, through the API or with us |
| Revenue share | Often | None. A fee per member |
| Members on day one | The platform’s own pool | Yours first, then the shared network |
| Leaving | Depends on your contract | Data export and 90 days of run-off support, in writing |
Where to start: a free cost review with a pool report for your top cities, then a pilot of your brand as an app.
Your new app is late, and the old one still needs feeding.
You know the old platform is holding you back. Small changes take months. So you started a rebuild, and now you’re paying for two stacks, two teams and a migration that keeps moving to next quarter.
You don’t have to stop. You can take work off the team so it finishes sooner.
How we help
- Carry your second brand. Move a smaller brand onto Dating API so your engineers focus on the flagship.
- Take safety and payments now. Moderation, ID checks and payments operations through the API, without waiting for the rebuild.
- Or take the whole thing. If the rebuild has stalled, we can ship your new app as an update in weeks, on a platform that already exists.
Where to start: a frank call about where the rebuild really is. No pitch until we’ve listened.
You bought the brand. The team and the tech didn’t come with it.
Dating brands are changing hands: take-privates, carve-outs and brands bought out of administration. The brand and the members are valuable. But the systems are often old, the people who understood them have gone, and the previous operator may be about to switch them off.
In 2026 one closed brand gave members two days’ notice before their accounts and conversations were deleted. That’s the risk you bought.
How we help
- Running on day one. We take over from the old operator and keep the app live while we rebuild it.
- A clean data handover. Members, photos, messages and subscriptions moved properly, with consent and GDPR records intact.
- Relaunch as an update. Same listing and reviews, so you keep the brand you paid for.
- Never relaunch into an empty room. If the database didn’t survive the sale, the shared network gives members people to meet from the first day.
- Run it without hiring a team. Platform, safety, payments and support from one partner.
Where to start: call us before the old systems are switched off. The earlier we start, the more we can save.
50,000 to 3 million members, and no platform team.
You have a brand people like and a niche you understand. What you don’t have is the money for a platform team, a 24/7 safety team and a payments specialist. Every month, engineering time goes on keeping the lights on instead of growing.
How we help
- A platform team without the hiring, paid per active member.
- Your costs move with your members, instead of sitting fixed while revenue moves.
- Millions of members on tap. Launch new towns and countries into the shared network, or backfill behind your own members.
Where to start: the savings estimate, then a free cost review.
Haven’t launched yet?
Dating API is built for apps that already have members. If you’re still planning your launch, we’ll happily point you to the right place.
Tell us what you’re planning and we’ll reply with an honest view of the best way to start. No charge, no follow-up sequence.
Ask usTell us where you are. We’ll show you the way in.
A free cost review and a fixed quote within a week. Then a fixed-price pilot of your app, credited back if you go ahead.
- 1A person repliesWithin one working day.
- 2Under NDAIf you’d like one, before we see anything.
- 3No obligationKeep the cost review and the numbers either way.
A loyal audience, an old app and too many bots.
Your app has been around for years and has members who love it. But the reviews are full of the same three complaints: bots and fake profiles, payments that fail, and an app that feels its age. Coin and gift revenue is down and the team is smaller than it was.
How we help
Where to start: a free cost review, including what your app store reviews say, then a pilot of your app.