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Hinge is the fastest-growing large dating app that publishes its numbers. In the three months to June 2026 it earned $203.5 million of direct revenue, up 22% on a year earlier, from 2.0 million payers, up 17% [1]. Each payer brought in $33.11 a month, almost twice Tinder's $17.90 [1]. Match Group expects Hinge to reach $1 billion of revenue in 2027 [1].
This profile compiles every Hinge figure Match Group has reported since the start of 2024 and sets out how the app makes money, how it keeps members safe and what changed in its leadership.
Owner and launch history
Hinge is owned by Match Group, which also owns Tinder, Match, OkCupid and other brands. Match Group's annual report says Hinge launched in 2012 [11]. Match bought a 51% stake in June 2018, with the right to buy the rest within 12 months [12], and announced it owned all of Hinge in February 2019 [13]. Match now reports Hinge as one of its four business units [11].
Key dates since 2024:
- By May 2024: Hidden Words launches, letting members filter words, phrases or emojis out of incoming messages [10].
- September 2024: Your Turn Limits goes global. It asks members to close out conversations before starting new ones once they reach a limit [8].
- March 2025: a new AI recommendation algorithm launches [5].
- December 2025: founder Justin McLeod steps down as CEO to start Overtone, and president and chief marketing officer Jackie Jantos is named his successor [14].
- Early 2026: Face Check is fully rolled out in the US, UK, Australia, Canada, Brazil and Mexico [2].
- Q2 2026: Hinge enters six new European countries and four new Latin American countries [1].
- Mid-July 2026: Friend's Take launches, letting friends and family add reflections to a member's profile [1].
Business model and tiers
Hinge is freemium, like Tinder [11]. Members can build a profile and browse for free, and pay for one of two subscriptions: Hinge+ and HingeX [11]. Match planned to test a third subscription tier in the third quarter of 2026 [1].
Almost all of Hinge's money comes straight from members. Its direct revenue equals its total revenue in Match's segment tables: $203.5 million in the second quarter of 2026 [1]. Like the rest of the group, it sells mainly through Apple and Google, which take "a meaningful share" of in-app revenue [11].
Hinge's positioning is relationships rather than casual swiping. Its fifth "Designed to be Deleted" campaign ran in 2024 [10], and its 2026 campaign in the US was "Can't Believe We Met On Hinge" [1]. The high revenue per payer suggests members will pay more for an app with a clear purpose.
Revenue and payers, quarter by quarter
| Quarter | Direct revenue | Change on a year | Payers | Change on a year | Revenue per payer, per month |
|---|---|---|---|---|---|
| Q1 2024 | $123.8m | up 50% | 1.4m | up 31% | $28.96 |
| Q2 2024 | $133.6m | up 48% | nearly 1.5m | up 24% | about $30 |
| Q3 2024 | $145.4m | up 36% | 1.6m | up 21% | $30.26 |
| Q4 2024 | $147.7m | up 27% | 1.6m | up 19% | $30.42 |
| Q1 2025 | $152.2m | up 23% | 1.7m | up 19% | $29.90 |
| Q2 2025 | $167.5m | up 25% | 1.7m | up 18% | $31.96 |
| Q3 2025 | $184.7m | up 27% | 1.9m | up 17% | $32.87 |
| Q4 2025 | $186m | up 26% | 1.9m | up 17% | $32.96 |
| Q1 2026 | $194m | up 28% | 2.0m | up 15% | $33.13 |
| Q2 2026 | $203.5m | up 22% | 2.0m | up 17% | $33.11 |
Source: Match Group shareholder letters and prepared remarks for each quarter [1][2][3][4][5][6][7][8][9][10]. Changes on a year are as reported, not adjusted for currency. Match gave the Q2 2024 revenue per payer only as a rounded figure [9].
What the table shows:
Payers up by about 43% in just over two years. From 1.4 million in the first quarter of 2024 to 2.0 million in the second quarter of 2026 is a rise of roughly 43%, on Match's rounded figures [10][1]. That is our calculation. Over the same period, Tinder's payers fell from just under 10 million to 8.5 million [10][1].
Price rose too. Revenue per payer went from $28.96 to $33.11 a month, about 14% higher [10][1]. At the latest rate, a Hinge payer is worth about $397 a year (our calculation: $33.11 times 12).
Hinge is catching up with Tinder. In the first quarter of 2024, Hinge's direct revenue was about 26% of Tinder's ($123.8 million against $481.5 million) [10]. By the second quarter of 2026 it was about 44% ($203.5 million against $457.5 million) [1]. Both ratios are our calculation.
Hinge's direct revenue for 2024 was $550.4 million, up 39% [7], and for 2025 $691 million, up 26% [3]. Match expected growth in the low to mid 20s per cent in 2026 [3] and said in August that Hinge was in line with that guidance [1].
Hinge is also profitable. Its adjusted EBITDA in the second quarter of 2026 was $79 million, up 48%, a 39% margin [1].
How revenue per payer is calculated
Match Group defines revenue per payer as direct revenue for the period, divided by payers in the period, divided by the number of months [1]. A payer is a unique member, in a given month, from whom Match earned direct revenue [1].
If you divide $203.5 million by 2.0 million payers and three months you get about $33.92, not the $33.11 Match reports [1]. The gap is because Match rounds Hinge's payer count to one decimal place. Working backwards from the reported figure [1] suggests the unrounded count was just over 2.0 million, so use Match's own revenue per payer rather than recalculating it. See ARPPU for how other companies define the same measure.
Safety and verification
Hinge's safety work has focused on behaviour as much as identity:
- Hidden Words filters unwanted words and emojis from incoming messages [10].
- Your Turn Limits tackles ghosting. Match said tests showed about a 20% increase in members responding [8].
- Face Check, the facial verification step first used at Tinder, was fully rolled out on Hinge in the US, UK, Australia, Canada, Brazil and Mexico by the first quarter of 2026, with more markets planned [2].
- Signals is a badge for thoughtful participation that subscribers can filter on. In tests, selfie verification by existing members rose 15% [1].
For the wider picture, see ID verification and trust and safety in the glossary.
Recent product and leadership changes
The biggest change is at the top. Justin McLeod, who founded Hinge, stepped down as CEO in December 2025 to launch Overtone, an early-stage dating service built on AI and voice tools that was incubated inside Hinge [14]. Match is providing pre-seed funding and plans to take a substantial stake [14]. Jackie Jantos, Hinge's president and chief marketing officer, was named CEO, and McLeod stayed on as an adviser through March [14].
Product changes lean on AI to improve matches and conversations:
- AI recommendation algorithm, launched March 2025, which Match said drove a more than 15% increase in matches and contact exchanges [6][5].
- Prompt Feedback, AI help with writing profile prompts, rolled out from January 2025 [7][5].
- Conversation Starters, which drove about 10% more likes with comments in testing and launched in the US in December 2025 [4][3].
- Warm Intros was tested and dropped because it "did not resonate" [4].
- Friend's Take, launched mid-July 2026, plus tests of Your Type Lately and Date Ideas [1][2].
Growth is increasingly international. Direct revenue in Hinge's European expansion markets rose 86% in the second quarter of 2026 [1]. Match expected more than $100 million of direct revenue from those markets in 2026, and named Argentina, Chile, Peru and India as next [3]. India is Hinge's first major push into Asia [1].
Questions
How much money does Hinge make?
Hinge had $203.5 million of direct revenue in the three months to June 2026, up 22% on a year earlier. Its direct revenue for 2025 was $691 million, up 26%.
How many people pay for Hinge?
Hinge had 2.0 million payers in the second quarter of 2026, up 17% on a year earlier. It had 1.4 million in the first quarter of 2024.
Who owns Hinge?
Match Group. It bought 51% of Hinge in June 2018 and the rest by early 2019.
Who is the CEO of Hinge?
Jackie Jantos, previously Hinge's president and chief marketing officer. She was named to succeed founder Justin McLeod in December 2025, when he left to start Overtone, an AI dating service Match is backing.
What are Hinge's subscription tiers?
Hinge+ and HingeX. Match Group planned to test a third tier in the third quarter of 2026.
