Glossary / Payer

Payer

DefinitionA payer is a member who paid for a subscription, feature or virtual item during a period. Listed dating companies report payers alongside active members because payers drive revenue.

Dating companies count a member as a payer if they paid at least once in the period being reported, usually a quarter. Match Group, Bumble and Grindr all publish payer numbers alongside revenue.

Payers matter more than downloads or monthly active members because most dating apps make most of their money from a small share of members. A fall in payers usually shows up in revenue a quarter or two later.

Watch the definition. Some companies report average payers across the quarter, others a figure at the end of it, and treatment of one-off purchases varies. Compare like with like.

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