> Dating API: white label dating app platform: https://www.datingapi.io/ Technology and members for dating apps # Keep the revenue. Lose the headache. A big team on the payroll, fixed costs that never shrink and bills that only go up. Servers that fall over at 3am, a moderation queue that never empties. Hand all of it to us. We rebuild your app on a platform from the team behind 500+ dating sites and run everything underneath it, while your brand, your billing and your revenue stay with you. - **No** revenue share - **500+** dating sites on our platforms - **25 years** in dating [See your app rebuilt](https://www.datingapi.io/contact#preview) [Get a free cost review](https://www.datingapi.io/contact#review) A fixed-price pilot under NDA: your app in TestFlight about two weeks after we have your materials, credited back if you go ahead. [See what we take on](https://www.datingapi.io/platform#who-does-what) Built for every kind of dating app - Swipe and match - Social discovery - Live video - Faith and culture - 40 plus - LGBTQ+ - Matchmaking The members ## An empty app loses everyone. Ours start full. A dating app only works when there are enough real people nearby. Buying them is expensive: installs cost [$2.76 each in 2025](https://www.adjust.com/blog/state-of-dating-apps/), and [69% are deleted within a month](https://www.globaldatinginsights.com/featured/69-of-dating-apps-are-uninstalled-within-a-month/). So every member who stays costs about $8.90 to find. Dating API comes with a shared network of millions of real members, if you want it. ### Day one, on your own No one new nearby. Try widening your distance. ### Day one, with the network - **Launch into a full room.** A new app, country or relaunch starts with real members nearby, not an empty screen. - **Your members always come first.** Network members only fill the gaps, and only where you allow it. - **Change it any time,** by country, age band, plan or brand, with no app release. [See the four network modes](https://www.datingapi.io/network#demo) What it would cost to fill your app with ads $178k of installs you don’t need to buy Your call. There’s no industry standard; it depends on your audience and how far members will travel. Members you need 20,000 Installs to buy (31% stay a month) 64,516 Cost per member who stays $8.90 With the network On from day one [Get a pool report for your cities](https://www.datingapi.io/contact#review) The platform ## Everything under a dating app. Already built. The parts every dating app needs, and members never see. Take all of it, or start with the parts that cost you most. ### Matching and discovery Decks, search, filters, likes and the match itself. Tuned on 25 years of dating behaviour. "matched": true Your ideal Sunday is my ideal Sunday. Swim at 8, bacon roll at 9? I’m in. Which beach? Seen 9:38 ### Messaging Threads, photos, priority messages and introductions, with spam and scam checks on every message. Priority messages New profileApproved · 41s Report: scamRemoved · 3m PhotoPhone number New profileApproved · 38s ### Safety and moderation Checked by AI moderation (Sightengine) with rules shaped by 25 years of dating safety, supervised by our trust and safety team. Every reported profile is reviewed by a person within 4 hours. Expert moderation → ID match **0.98** Age **18+** Liveness **pass** ### ID and age checks Government ID and selfie checks, plus age checks built for the UK Online Safety Act and similar laws. From 30 November 2026. Verified badge App Store purchase**reported** Web checkout · US**no store fee** Failed renewal**recovered** Dispute rate**under 0.3%** ### Payments App Store and Google Play reporting, web checkout where the rules allow, failed payment recovery and chargeback handling. Under 0.3% disputes ### The shared network Millions of real members, if you want them. Private, backfilled or fully shared. You choose, by country. [Private · backfill · shared](https://www.datingapi.io/network) [See the whole platform](https://www.datingapi.io/platform) [Read the API docs](https://www.datingapi.io/developers) The numbers ## What would you save? Move the sliders to match your app. It’s an estimate built on public cost data. Your cost review replaces it with a fixed figure. Engineers, DevOps and QA. Not your product or marketing team. Uses sourced US salary and hosting costs, assumes 9.3% of active members pay (our calculation for Grindr, Q2 2026), keeps one engineer and values the saving at Match Group’s multiple. Change every assumption on the [pricing page](https://www.datingapi.io/pricing#estimate). Added to EBITDA every year $780k 36% lower running cost. Running cost today $2.16m With Dating API $1.38m Company value created, at 10x EBITDA +$7.80m [Turn this into a fixed quote](https://www.datingapi.io/contact#review) How you switch ## No migration project. Members just tap Update. We rebuild your app on Dating API and ship it as your next version, under your own App Store and Google Play listing. Same reviews. Same ranking. Same subscriptions. Dating Lab Version 5.0 · 41.2 MB - Rebuilt from the ground up. Faster and smoother. - ID verified profiles, so you know who’s real. - Your matches and messages are all here. Weeks 1 to 6 ### Pilot first Your own app on our platform, in TestFlight about two weeks after we have your materials. Your team tests it for four weeks before you decide. 6 to 10 weeks after sign-off ### We build it Native iOS and Android, plus web. Same features, names and prices. Member data copies across in the background. Release day ### Members tap Update Accounts, photos, matches, messages and subscriptions are all there. Nobody signs up again. From day one ### We run it Servers, safety, payments and releases. Your team runs the brand, the marketing and the roadmap. Same listing and reviews Same subscriptions Staged rollout Rollback ready [How the switch works, step by step](https://www.datingapi.io/how-it-works) The squeeze ## Dating apps are earning less and spending more. It isn’t one bad quarter. Five pressures are landing at once, and nearly all of them land on the technology: the servers, the safety team, the payments and the engineers. ### Fewer people are paying Paying members, change from a year earlier, April to June 2026. Fell Grew Bumble Inc all apps · 3.16m payers −16.4% Match Group all brands · 13.3m −6% Tinder 8.5m payers −5% Hinge 2.0m payers +17% −20% 0 +20% Sources: [Bumble Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001830043/000183004326000099/bmbl-ex991prxq22026.htm), [Match Group Q2 2026 letter](https://www.sec.gov/Archives/edgar/data/0000891103/000089110326000128/mtch8-k20260804ex992.htm) +89% ### Every new member costs almost double The average cost of a dating app install went from $1.46 to $2.76 in 2025. And 69% of installs are deleted within a month. [Adjust, 2026](https://www.adjust.com/blog/state-of-dating-apps/) · [AppsFlyer via GDI](https://www.globaldatinginsights.com/featured/69-of-dating-apps-are-uninstalled-within-a-month/) 2027 ### Old tech holds the product back One of the biggest apps says small changes took months on its old system. Its rebuilt app has slipped from mid 2026 to early 2027. [Bumble Q2 2026 call](https://www.fool.com/earnings/call-transcripts/2026/08/13/bumble-bmbl-q2-2026-earnings-call-transcript/) 10% ### Safety is now the law UK fines can reach 10% of global revenue. Face and ID checks are now standard on the biggest apps. Romance scams cost Americans $1.16bn in nine months. [Ofcom via GDI](https://www.globaldatinginsights.com/featured/ofcom-mandates-stricter-age-verification-for-dating-apps/) · [FTC via GDI](https://www.globaldatinginsights.com/featured/romance-scams-outpace-other-fraud-types-at-1-16-billion/) $110m ### App stores still take their cut Match expects alternative payments to add about $110m to its profit this year. Getting the same saving takes payments work most apps can’t staff. [Match Group Q4 2025 letter](https://www.sec.gov/Archives/edgar/data/891103/000089110326000020/mtch8-k20260203ex992.htm) [Read the full analysis, with 26 sources](https://www.datingapi.io/insights/2026-squeeze) Trust ## Trusting us with your infrastructure? So we put it in writing. In 2026 one dating group’s operating company failed. Members of a closed brand got two days’ notice before their accounts and conversations were gone. We built Dating API so that can’t happen to you or your members. [Global Dating Insights, April 2026](https://www.globaldatinginsights.com/featured/elitesingles-to-suddenly-shut-down-on-april-30/) - **Your members and data are yours.** Full export any time, at no charge, in standard formats. - **Your app’s code is yours.** The screens we build for you are yours to keep, with source code escrow available on request. - **90 days of run-off.** If you leave, or if we ever stopped, your app keeps running while it moves. - **No revenue share, ever.** You pay a fixed fee per active member and per paying member. Your subscription money stays yours. **UK GDPR and EU GDPR** Separate data space for each app **Online Safety Act** Age checks and reporting built in **EU Digital Services Act** Notices, appeals and transparency **ISO 27001** Preparing for certification. Target: June 2027 [Security and continuity in full](https://www.datingapi.io/security) Straight answers ## The questions every CEO asks us. And a few the CTO and CFO ask after. [All questions, answered](https://www.datingapi.io/questions) What is Dating API? Dating API is a white label dating platform and app infrastructure. We rebuild established dating apps on our platform, ship them as their next update and run everything underneath: members, matching, messaging, moderation, ID and age checks, payments and releases. Partners keep their brand and their subscription revenue, and can connect to a shared network of real members if they want to. Will our members notice the switch? Only that the app got better. They tap Update like any other release. Their account, photos, matches, messages and subscription are all there, and nobody signs up again. Can we use your members as well as your technology? Yes. That’s what makes Dating API different. Plug into the shared network of millions of real members on day one, use it to backfill quiet areas behind your own members, or not at all. How much does it cost? A fixed monthly fee per active member and per paying member, lower at volume, with no revenue share. Your cost review gives you a fixed quote. See [pricing](https://www.datingapi.io/pricing). Fixed price, under NDA ## See your app working before you commit. Start with a free cost review. Then a $50,000 pilot puts your own app, running on Dating API, in TestFlight about two weeks after we have your materials. If you go ahead, every dollar comes back as credit. [Ask about a pilot](https://www.datingapi.io/contact#preview) [Talk to us first](https://www.datingapi.io/contact) - 1 **A free cost review** Your numbers, a fixed quote and the pilot pass marks. - 2 **Your app in TestFlight** Running on our platform, in your brand, about two weeks after your materials arrive. - 3 **Your team decides** Four weeks of testing against agreed pass marks. Go ahead and the $50,000 is credited back.